WHY
In our globalised world with open web and mobile phone communication, for the first time ever, each individual has an equal chance at contributing to a better world. All that human beings need, except for love and water, are food, energy and clothing, which are all made by farmers. Food and water are scarce and are becoming the new gold to industrialized countries.
The largest part of the worldwide agricultural chain is controlled by no more than 10 multinationals per individual food. These companies depend mainly on 3 things: sufficient soil and water worldwide, (contract) farmers to grow their products, and finally consumers buying their products. Access to soil and water should be regarded as our mutual public interest. Most of the available and suitable soil and water is however used by the big agribusiness.
Over 70 % of the world´s poor live in rural areas, and mostly women work on these lands. Providing these rural women with sufficient financial means, scientific knowledge, rules and regulations, good seeds and infrastructure should be the main goal of governments.
This can be done by means of so-called Public-Private Partnerships and by using the opportunities of International Cooperation 2.0 (Social Media, Crowdfunding, Co-creation, Patent/Knowledge Pools).
In the industrialized part of our world women are often the ones that make the consumer decisions.
Starting at the bottom of the pyramid, with help from the top (UN, Worldbank, FAO, governments, multinationals), and using our (new) consumer power, women worldwide should UNITE and heal the pyramid.
The largest part of the worldwide agricultural chain is controlled by no more than 10 multinationals per individual food. These companies depend mainly on 3 things: sufficient soil and water worldwide, (contract) farmers to grow their products, and finally consumers buying their products. Access to soil and water should be regarded as our mutual public interest. Most of the available and suitable soil and water is however used by the big agribusiness.
Over 70 % of the world´s poor live in rural areas, and mostly women work on these lands. Providing these rural women with sufficient financial means, scientific knowledge, rules and regulations, good seeds and infrastructure should be the main goal of governments.
This can be done by means of so-called Public-Private Partnerships and by using the opportunities of International Cooperation 2.0 (Social Media, Crowdfunding, Co-creation, Patent/Knowledge Pools).
In the industrialized part of our world women are often the ones that make the consumer decisions.
Starting at the bottom of the pyramid, with help from the top (UN, Worldbank, FAO, governments, multinationals), and using our (new) consumer power, women worldwide should UNITE and heal the pyramid.
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